Sell it to me!
We are all very familiar with modern sales techniques, and the marketing and distribution of products, but what was it like back in the early 1900s when Carnival Glass was originally being made?
Say, you are a major glass producer - like Fenton or Imperial - and you have some wonderful glass to sell. But how do you tell your prospective buyers all about your spectacular new Carnival Glass? There's no television to advertise on, no internet to browse - only good, old-fashioned newspapers, catalogues, trade journals and magazines!
Only recently have many of these documents been digitised and put online, and even then it takes many hundreds of hours of diligent searching - so often frustrating and fruitless - to find them, as we have done.
In this entirely NEW FEATURE which complements "Read All About It!", we take a detailed look at marketing, sales and distribution of Carnival Glass at the time when it was actually being made.
Glass for its time ..... and most definitely,
it was made to sell!
Chas J. De la Croix - sales agent for Harry Northwood. Amazing public displays from 1911.
Montgomery Ward Exclusive: “Satisfaction Guaranteed or Your Money Back”
Foy and Gibson - Mail Order, Aussie Style! Or maybe take the Red Tram.
Perry G. Mason - not the lawyer! A company in Cincinnati selling Carnival Glass by mail order.
Sell Me Some Carnival! - a 3-page special. Contemporary sales ads from around the world.
Green Trading Stamps and Green Coupons with your Carnival Glass purchase!
Imperial Glass - as marketed and advertised by Cox & Lafferty, New York.
Sears Roebuck, 1912 - probably the most famous name in Mail Order
Cristalerias Piccardo, Argentina - see some amazing catalogue pages
The "King of China" - salesman extraordinaire sells Carnival Glass.
The Billboard - a trade paper / journal popular for promotional items for fairs and carnivals.
Lee Manufacturing Company - mail order cosmetics, china, medical supplies, and Carnival!
Millersburg's "Radium" Glass - the last attempt to avoid bankruptcy!
Butler Brothers - probably the most well known wholesaler and an amazing research tool.