Sell it to me!
We are all very familiar with modern sales techniques, and the marketing and distribution of products, but what was it like back in the early 1900s when Carnival Glass was originally being made?
Say, you are a major glass producer - like Fenton or Imperial - and you have some wonderful glass to sell. But how do you tell your prospective buyers all about your spectacular new Carnival Glass? There's no television to advertise on, no internet to browse - only good, old-fashioned newspapers, catalogues, trade journals and magazines!
Only recently have many of these documents been digitised and put online, and even then it takes many hundreds of hours of diligent searching - so often frustrating and fruitless - to find them, as we have done.
In this entirely NEW FEATURE that complements "Read All About It!", we take a detailed look at marketing, sales and distribution of Carnival Glass at the time when it was actually being made.
Chas J. De la Croix - sales agent for Harry Northwood. Take a look at these amazing images from 1911 which show how Carnival Glass was originally put on public display.
Sell Me Some Carnival! - a 3-page special exploring the many (and surprising!) ways Carnival was sold to the public. Fully illustrated with contemporary ads from around the world.
The "King of China" - salesman extraordinaire sells Carnival Glass
Montgomery Ward Exclusive: “Satisfaction Guaranteed or Your Money Back”
Green Trading Stamps and Green Coupons with your Carnival Glass purchase!
The Billboard - a trade paper / journal popular for promotional items for fairs and carnivals.